16 August 2016

Online souvenir store opened in Russia by Kalashnikov Group

Kalashnikov Group incorporated in the State Corporation Rostec has launched its own online store in Russia located at the address shop.kalashnikov.com. The store will offer civilian unlicensed and souvenir products developed under the Kalashnikov brand, and the products of our company partners. All items are available to be purchased online at shop.kalashnikov.com or by telephone 8-800-200-1807.

By the end of this year, the shop will be filled up with two hundred civilian goods, including the weight-and-size weapon prototypes, glasses and headphones designed for target shooting, clothing items, T-shirts, caps, sweatshirts, pens, bags, and other souvenir products bearing the  Kalashnikov symbols.

“By 2020, the civil goods are supposed to provide about 50% of the Kalashnikov Group total earnings. We are planning to achieve this result by introducing the new product categories accessible for the mass-market customers, such as clothes, souvenir products, weapon prototypes and various associated goods for sports and other activities,” the Marketing Director Vladimir Dmitriev said. “We trust that during the following 3-5 years, this business line will be able to bring up to 5% of the total sales volume. We are working on expanding our retail network and, in this respect, opening the brand online store is considered to be an important step in that direction”.

The website shop.kalashnikov.com supports all types of payment methods. The courier delivery to all areas across Russia will be available including the delivery of the goods both to the final destination, and the door-to-door shipment. The cost of delivery will be calculated depending on the destination point and the size of the purchased item.

The Kalashnikov online store provides an opportunity for a user to create an account and see the purchase history. In the medium term, it is also planned to develop a tool to track the history of service requests. 

The new online medium makes it easy for shoppers to get information about discounts and special offers on Kalashnikov products, to compare goods and to obtain technical support and guidance on how to make purchases.